Samsung India Electronics has set up two brand shops in Mumbai located at Zarapkars, Dadar and Lalwani Radio Service, Chembur to increase its existing network in India. B M Park, managing director, Samsung India Electronics said, "We have set up two brand shops in Mumbai considering the strategic importance of the Mumbai market in the western region . As part of our ongoing marketing efforts, we also plan to have exclusive Samsung showrooms and set up Samsung corners at our multibrand outlets for exclusive product display."