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Soft Soap For Hard Sell

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BUSINESS STANDARD
Last Updated : Jan 28 2013 | 12:54 AM IST

The consumer electronics division of Philips India takes a leaf out of the FMCG marketing book to drive home sales

In 2000-2001, when the consumer electronics division of Philips India

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First Published: Jun 04 2002 | 12:00 AM IST

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