<b>STATSPEAK:</b>Screen Swap

Since 2012, the average consumer globally has increased their viewing on mobile devices by four hours a week, while their fixed screen viewing has declined by 2.5 hours a week. This means that today they spend an extra 1.5 hours watching TV and video than they did four years ago, according to an Ericsson Consumer and Industry Insight report titled TV and Media 2016.

Percentage of consumers engaging in TV related activities on a second screen as part of viewing experience