- Who said this and for which product “We adopted the razor blade theory. Sell the razor at a reasonable price and people will buy the razor blades”?
- Which brand uses this baseline “The taste of Freedom”?
- India’s largest shaving brand is a low profile one that is owned ironically by the third generation of a Sikh family. The Sikh faith forbids its men from shaving. Name it.
- What is common to these companies — Adidas, Boeing, Colgate Palmolive, Gillette, Lavazza and Mahindra & Mahindra?
- While on a voyage to Calcutta as an apprentice sailor during the 1830s, this person whittled out of pine wood a prototype of his invention that is now a world famous product. One of the names for his famous models is Peacemaker. Name him and his invention.
- Which company caused a few jaws to drop in the early 2000s when it outsourced its IT functions to HP, its HR department to IBM and its facilities management to Jones Lang LaSalle?
- What was discovered when Shashikant Phadnis, a graduate student from India working in London during the early 70s, misunderstood when his supervisor asked him to test a new chemical he had just synthesized and instead tasted it?
- This company’s plan to downsize its retail stores in India is called Route 2015. It is currently battling a scam within the company. Name it.
- ’Energy to Succeed’ is the baseline of this foreign coaching company that has a basein India to coach students for the IITJEE entrance examinations. Name it.
- Identify the logo and also name the firm that designed it?
One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: June 12, till 8 pm. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate. |