The Strategist Quiz (#267)

 

1. She was one of Hollywood’s most glamorous silver screen goddesses of the 1930s and 40s, also a mathematician and Inventor who married six times. She worked along with a music composer and came up with the notion that multiple frequencies could be used to send a radio transmission. This concept provided the basis for a globally well known technology company that first commercialised it in 1995. In fact this company is indebted to her for its existence. Name the actress, the company and the technology. 
    
2. Which product is named after Forest Mars of the Mars chocolate family and Bruce Murrie, the son of a Hershey company executive? 
    
3. What is common to Chessy poofs, Duff Beer and Bertie Botts Every Flavor beans? Name the two attributes that are common to them. 
    
4. This term has been thought to have first been used in an article published in the March 24, 1986 edition of the Wall Street Journal. However, the term was used prior to it by two women at Hewlett-Packard in 1979. Also Carly Fiorina, HP’s erstwhile CEO and chairperson, used the same term upon becoming CEO and chairperson of the board. What is the term or phrase being referred to here? 
    
5. This inventor and founder of a Fortune 500 company filed for a patent in 1890 and received US patent no. 468,258 for one of his inventions in 1892. 78 years after his death in 1984, he was granted an U.S. patent for another invention related to his 1892 invention. Name the person and these two inventions. 
    
6. Whose brands are Mahamantri and Shahzada? 
    
7. This 148 year old retail chain's slogan for the last 75 years is “Never Knowingly Undersold”. The government in its home country is inspired by its business model which includes 81,000 partners who own the company and share its profits. Name it. 
    
8. Name this businessman who is the second largest individual land owner in North America and owns the largest herd of 55,000 plus bisons? 
    
9. Kareena Kapoor and John Abraham are brand ambassadors for a particular product range being sold by an 131 year old company. Name it. 
    
10. Identify both the logos and mention why the first logo changed to the second one. 
    

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: August 21, till 8 pm. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.