The Strategist Quiz (#278)

 

1. What is the term used to describe people who obsessively collect and wear Ralph Lauren Polo clothing and accessories? 
    
2. This person was a college dropout with big ideas about products that would reshape human behaviour. From that unyielding vision and the force of his personality, he took a garage startup to the heights of industry, creating products that defined new markets and became part of the vernacular. When a giant competitor, who was also a supplier, came up with a knockoff of his most popular product, he went to court and won a record-breaking patent settlement. He was Wall Street's darling and also both a secret and non-secret adviser to the government. He catalysed the deal to build the U-2 spy plane, and long supervised the building of America's increasingly sophisticated spy satellites. Name him. 
    
3. Name this company which began selling hand carved corks during the 1860s and uses the baseline “Between us Ideas become reality” 
    
4. This company calls its design teams and employees hunter gatherers of inspiration and recruits of mad science. It is known for iconic and innovative products. Name the company and also mention the address of its headquarters. 
    
5. A line of products from this globally sought after brand means companion or friend in Japanese. In order to celebrate the Japanese art of paper cutting it completely redesigned one of its Iconic products. Name it. 
    
6. The CEO of which company has launched a companywide initiative called PB&J (Process, Bureaucracy and Jams)? 
    
7. In advertising what is a Knocking Copy? 
    
8. What did the publishing of a Green paper in the Federal register of US in 1998 lead to? 
    
9. Where would you be greeted with these lines “A Beautiful New Start, It begins here”? I had mentioned by instead of with earlier. 
    
10. Identify the brands from their logos. 
    

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: November 6, till 8 pm. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.