The Strategist Quiz (#279)

 

1. A town pharmacy in Wiesloch, a German city close to Heidelberg and Walldorf, created history in 1888. What was the incident? 
    
2. This entrepreneur owns all the apartments on the 100th and 140th floors of Dubai’s iconic Burj Khalifa. He rose from a salesman to become a billionaire. Name him and his business group. 
    
3. What is the term used to describe certain products or goods whose demand increases as their price increases? Greater price confers greater status, contrary to the law of demand. iPhone 5 is being touted as one of them. 
    
4. In its 108 year old history this company’s cars sported newly designed badges for the first time in 2012 breaking away from tradition. What is being referred to here? 
    
5. In India it is called the Style factor, in the US it goes by the name Thread, what is it? 
    
6. The Golden Ticket award is associated with which industry? 
    
7. Name the brand that has come out with a special edition that pays tribute to Jonathan Swift. The product’s design carries elements of the novel Gulliver’s travels. Multi layer inlays reminiscent of the ropes that were used to bind Gulliver and an engraving showing the imperial army of Lilliput marching between Gulliver’s legs are found on the product. 
    
8. Many 19th century inventors tried to import a rubbery substance found in a particular Central American tree and use it like rubber. One of them was an American photographer who in the 1860s bought some from a Mexican and failed to make rubber. Instead he ended up inventing something that was altogether new. Name the person and his invention. 
    
9. Whose logo is an inspiration of the perforated screen in the Sidi Sayeed mosque at Ahmedabad? 
    
10. Identify the 4 brands from their logos and establish the connection between them. 
    

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: November 13, till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate.