The Strategist Quiz (#509)

The Strategist Quiz, May 4, 2017

1. Connect Singapore’s Tiger Beer brand with a start-up founded by an Indian at MIT that is a spin-off group of MIT Media Lab and street murals in Hong Kong and New York and name a company and its product.
 
2 . The first formulation of this term and associated principles was developed in cybernetics by James Wilk before 1995 and described by Brunel University academic D J Stewart as “the art of the __”. Who has set up a behavioural insights team to apply the __ theory (behavioural economics and psychology) to try to improve government policy and services and also save government money? It is a limited company now.
 
3. Connect the baselines “As Chicago as it gets” and “Give the lady what she wants” with pneumonia and eventually the death of a business pioneer.
 
4. What is “Dubai”, “Dubai Medium” and “Dubai Light”?
 
5. Adolph Zukor, a Hungarian, started his career as a “contract” worker, sewing fur pieces and selling them himself, he was 19 and an accomplished designer. He set up the Famous Players Film Company and the Paramount Studios. What deed of his gave rise to a term that is used in the film industry all over the globe even today?
 
6. “America” is a song by American music duo Simon & Garfunkel from their fourth studio album, Bookends (1968). The song was written by Paul Simon and concerns young lovers hitchhiking their way across the US, in search of “America”, in both a literal and figurative sense. It was inspired by a 1964 road trip that Simon took with his girlfriend Kathy Chitty. Which brand is using this song and theme to revive its fortunes in the US?
 
7. Which industry owes its existence to “10-22-38 Astoria”?
 
8. Which company has got a makeover along with a new
tag line BeTheNew?
 
9. Which actor is taking over as Colonel Sanders to help launch the Zinger sandwich in the US this month? KFC Twitter feeds had these lines: “who is this mysterious space Colonel?” and “isn’t he hot in that suit?”
 
10. Name the brand from its logo.
 

Compiled by Gaurav Sri Krishna, www.facebook.com/gaurav.s.krishna
One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant.
 
Last date for receiving entries: May 5 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate.
 
The winner is chosen on the basis of the first correct entry received.
 
There were no entries to quiz No 508.