The Strategist Quiz (#548)

The Strategist Quiz, February 1, 2018

1 The term is attributed to Howard Schultz’s (Starbucks) 1983 visit to Italy. He wanted bring Italy’s coffeehouse tradition to the US. The term was also used by a US urban sociologist in a book in 1989. Name it.

2 This brand describes its latest womenswear product as “flowing skirt with draped detail in the front” with a “front slit detail at the hem” and “zip fastening in the back hidden along the seam”. It is drawing a lot of flak especially on social media. Name the brand and state the reason.

3 Connect the Versailles Peace Treaty signed in June 1919 signalling the end of World War I and the abdication of King Edward VIII on December 10, 1936, with a brand.

4 Connect the Muqaddimah, written by Tunisian scholar Ibn Khaldun in 1377 which records an early view of universal history, sociology, ecology and economics with a theory that was the outcome of a doodle drawn on a napkin by a modern economist while he was having lunch with Donald Rumsfeld and Dick Cheney, who worked for the President.

5 This cocktail is served at a famous steakhouse chain in the US at its New York City outlet. It consists of vanilla cherry syrup, Marasca cherries and 4 oz. of Coca-Cola. Its inspired from a famous person who visits it often and is made from some of his favourite ingredients. Name the cocktail.

6 The sporting team representing its country is the first one from Africa to participate in the Winter Olympics being held in South Korea in 2018. They have endorsement deals from brands like Under Armour, Apple and Visa. Name it.

7 Which brand’s tagline is “Essence of Man”?

8 What is the buzzword used for taking meagre resources like budget and staff and spreading them thin to cover most projects to save marketing costs?

9 Who said this in the early 1930s, “I’d put my money on the sun and solar energy. What a source of power! I hope we don’t have to wait till oil and coal run out before we tackle that. I wish I had more years left”?

10 Whose logo is this? 

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant.
Last date for receiving entries: February 2 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate.
The winner is chosen on the basis of the first correct entry received.
 
There were two correct entries to Quiz No 547. The winner is Neeru Jain from Ludhiana