 "Ahead of IPL 2020, Star Sports launches 'khel bolega' campaign with BCCI")
The Indian Premier League (IPL) fever has caught on early this year with fan expectations and chatter pouring in much ahead of the start of the tournament, triggered further with the announcement of the schedule last week.
In response to the social media chatter, Star Sports has launched 'Khel Bolega', a TVC along with the BCCI.
'Khel Bolega' indicates that the coming season will clearly end the response to all the chatter (#BolBakar) surrounding the IPL when the player performances will speak for themselves -- with the hashtag #KhelBolega, translated in English as -- "The game will do the talking".
The TVC highlights the non-stop fan chatter and features plenty of colourful motifs and pop culture references symbolising the pan India nature of the IPL. The fast-paced narration reflects the constantly changing chatter that develops around the IPL.
The film was released in multiple languages such as Hindi, Tamil, Kannada, Malayalam, Telugu, Bengali across TV and digital and is a start to an integrated marketing communications campaign to the season.
The 13th edition of the IPL is slated to begin from March 29.
Check IPL 2020 full schedule here:
| MATCH | DAY | TIME | DATE | HOME | AWAY | VENUE |
| 1 | SUN | EVENING | 29-Mar-20 | MUMBAI INDIANS | CHENNAI SUPER KINGS | MUMBAI |
| 2 | MON | EVENING | 30-Mar-20 | DELHI CAPITALS | KINGS Xl PUNJAB | DELHI |
| 3 | TUE | EVENING | 31-Mar-20 | ROYAL CHALLENGERS BANGALORE | KOLKATA KNIGHT RIDERS | BENGALURU |
| 4 | WED | EVENING | 1-APR_20 | SUNRISERS HYDERABAD | MUMBAI INDIANS | HYDERABAD |
| 5 | THU | EVENING | 2-APR_20 | CHENNAI SUPER KINGS | RAJASTHAN ROYALS | CHENNAI |
| 6 | FRI | EVENING | 3-APR_20 | KOLKATA KNIGHT RIDERS | DELHI CAPITALS | KOLKATA |
| 7 | SAT | EVENING | 4-APR_20 | KINGS Xl PUNJAB | SUNRISE-RS HYDERABAD | MOHALI |
| 8 | SUN | AFTERNOON | 5-APR_20 | MUMBAI INDIANS | ROYAL CHALLENGERS BANGALORE | MUMBAI |
| 9 | EVENING | RAJASTHAN ROYALS | DELHI CAPITALS | JAIPUR / GUWAHATI | ||
| 10 | MON | EVENING | 6-APR_20 | KOLKATA KNIGHT RIDERS | CHENNAI SUPER KINGS | KOLKATA |
| 11 | TUE | EVENING | 7-APR_20 | ROYAL CHALLENGERS BANGALORE | SUNRISE-RS HYDERABAD | BENGALURU |
| 12 | WED | EVENING | 8-APR_20 | KINGS Xl PUNJAB | MUMBAI INDIANS | MOHALI |
| 13 | THU | EVENING | 9-APR_20 | RAJASTHAN ROYALS | KOLKATA KNIGHT RIDERS | JAIPUR / GUWAHATI |
| 14 | FRI | EVENING | 10 -APR_20 | DELHI CAPITALS | ROYAL CHALLENGERS BANGALORE | DELHI |
| 15 | SAT | EVENING | 1 1 -APR_20 | CHENNAI SUPER KINGS | KINGS Xl PUNJAB | CHENNAI |
| 16 | SUN | AFTERNOON | 12-APR_20 | SUNRISERS HYDERABAD | RAJASTHAN ROYALS | HYDERABAD |
| 17 | EVENING | KOLKATA KNIGHT RIDERS | MUMBAI INDIANS | KOLKATA | ||
| 18 | MON | EVENING | 13-APR_20 | DELHI CAPITALS | CHENNAI SUPER KINGS | DELHI |
| 19 | TUE | EVENING | 14 -APR_20 | KINGS Xl PUNJAB | ROYAL CHALLENGERS BANGALORE | MOHALI |
| 20 | WED | EVENING | 15 -APR_20 | MUMBAI INDIANS | RAJASTHAN ROYALS | MUMBAI |
| 21 | THU | EVENING | 16-APR_20 | SUNRISERS HYDERABAD | KOLKATA KNIGHT RIDERS | HYDERABAD |
| 22 | FRI | EVENING | 1 7 -APR_20 | KINGS Xl PUNJAB | CHENNAI SUPER KINGS | MOHALI |
| 23 | SAT | EVENING | 18 -APR_20 | ROYAL CHALLENGERS BANGALORE | RAJASTHAN ROYALS | BENGALURU |
| 24 | SUN | AFTERNOON | 19-APR_20 | DELHI CAPITALS | KOLKATA KNIGHT RIDERS | DELHI |
| 25 | EVENING | CHENNAI SUPER KINGS | SUNRISE-RS HYDERABAD | CHENNAI | ||
| 26 | MON | EVENING | 20-APR_20 | MUMBAI INDIANS | KINGS Xl PUNJAB | MUMBAI |
| 27 | TUE | EVENING | 21 -APR_20 | RAJASTHAN ROYALS | SUNRISE-RS HYDERABAD | JAIPUR |
| 28 | WED | EVENING | 22-APR_20 | ROYAL CHALLENGERS BANGALORE | DELHI CAPITALS | BENGALURU |
| 29 | THU | EVENING | 23 -APR_20 | KOLKATA KNIGHT RIDERS | KINGS Xl PUNJAB | KOLKATA |
| 30 | FRI | EVENING | 24-APR_20 | CHENNAI SUPER KINGS | MUMBAI INDIANS | CHENNAI |
| 31 | SAT | EVENING | 25-APR_20 | RAJASTHAN ROYALS | ROYAL CHALLENGERS BANGALORE | JAIPUR |
| 32 | SUN | AFTERNOON | 26-APR_20 | KINGS Xl PUNJAB | KOLKATA KNIGHT RIDERS | MOHALI |
| 33 | EVENING | SUNRISERS HYDERABAD | DELHI CAPITALS | HYDERABAD | ||
| 34 | MON | EVENING | 27 -APR_20 | CHENNAI SUPER KINGS | ROYAL CHALLENGERS BANGALORE | CHENNAI |
| 35 | TUE | EVENING | 28-APR_20 | MUMBAI INDIANS | KOLKATA KNIGHT RIDERS | MUMBAI |
| 36 | WED | EVENING | 29-APR_20 | RAJASTHAN ROYALS | KINGS Xl PUNJAB | JAIPUR |
| 37 | THU | EVENING | 30-APR_20 | SUNRISE-RS HYDERABAD | CHENNAI SUPER KINGS | HYDERABAD |
| 38 | FRI | EVENING | 1-May-20 | MUMBAI INDIANS | DELHI CAPITALS | MUMBAI |
| 39 | SAT | EVENING | 2-May-20 | KOLKATA KNIGHT RIDERS | RAJASTHAN ROYALS | KOLKATA |
| 40 | SUN | AFTERNOON | 3-May-20 | ROYAL CHALLENGERS BANGALORE | KINGS Xl PUNJAB | BENGALURU |
| 41 | EVENING | DELHI CAPITALS | SUNRISE-RS HYDERABAD | DELHI | ||
| 42 | MON | EVENING | 4-May-20 | RAJASTHAN ROYALS | CHENNAI SUPER KINGS | JAIPUR |
| 43 | TUE | EVENING | 5-May-20 | SUNRISE-RS HYDERABAD | ROYAL CHALLENGERS BANGALORE | HYDERABAD |
| WED | EVENING | 6-May-20 | DELHI CAPITALS | MUMBAI INDIANS | DELHI | |
| 45 | THU | EVENING | 7-May-20 | CHENNAI SUPER KINGS | KOLKATA KNIGHT RIDERS | CHENNAI |
| 46 | FRI | EVENING | 8-May-20 | KINGS Xl PUNJAB | RAJASTHAN ROYALS | MOHALI |
| 47 | SAT | EVENING | 9-May-20 | MUMBAI INDIANS | SUNRISE-RS HYDERABAD | MUMBAI |
| 48 | SUN | AFTERNOON | 10-MAY-20 | CHENNAI SUPER KINGS | DELHI CAPITALS | CHENNAI |
| 49 | EVENING | KOLKATA KNIGHT RIDERS | ROYAL CHALLENGERS BANGALORE | KOLKATA | ||
| 50 | MON | EVENING | 11-May-20 | RAJASTHAN ROYALS | MUMBAI INDIANS | JAIPUR |
| 51 | TUE | EVENING | 12-May-20 | SUNRISE-RS HYDERABAD | KINGS Xl PUNJAB | HYDERABAD |
| 52 | WED | EVENING | 13-May-20 | DELHI CAPITALS | RAJASTHAN ROYALS | DELHI |
| 53 | THU | EVENING | 14-May-20 | ROYAL CHALLENGERS BANGALORE | CHENNAI SUPER KINGS | BENGALURU |
| 54 | FRI | EVENING | 15-May-20 | KOLKATA KNIGHT RIDERS | SUNRISE-RS HYDERABAD | KOLKATA |
| 55 | SAT | EVENING | 16-May-20 | KINGS Xl PUNJAB | DELHI CAPITALS | MOHALI |
| 56 | SUN | EVENING | 17-May-20 | ROYAL CHALLENGERS BANGALORE | MUMBAI INDIANS | BENGALURU |