Aircel today announced the launch of its GSM services in Kerala.
"We are proud to enter the Kerala market and present to our customers a national brand with a strong local connect... With a subscriber base of over 16 million, Aircel, is the fifth largest service provider," Aircel Chief Operating Officer Gurdeep Singh said.
Aircel will introduce products and services uniquely tailored to meet the special needs of Kerala consumers, like the lowest inbuilt Gulf tariff at Rs 5.99 per minute, he said.
In the first phase, they will be investing Rs 500 crore in Kerala and hopes to double it in the next couple of years, he added.
With mobile penetration of 42 per cent in Kerala, there is a huge opportunity to grow and offer the best to our customers in the state, he said.
"The Kerala launch augments the next phase of our pan India roll-out as we will be present in all the circles by the end of 2009," Singh said.