Mobile service operator Aircel today launched its services in Mumbai. For the company, this will be a roll out of its services in 17th circle. Aircel with 18 million subscribers is the fifth-largest service provider in the country.
Aircel will also launch localised value-added services (VAS) as well as a WAP portal in Hindi. Gurdeep Singh, chief operating officer, Aircel said: “We will introduce product and services that are uniquely tailored for the special needs of Mumbai customers.”
Aircel is entering into an already overcrowded market. There are six GSM operators -- Airtel, MTNL, Vodafone Essar, Idea, Reliance Communications and Loop Mobile -- in Mumbai. Tata Teleservices (Maharashtra) offers CDMA services, while Reliance Communications offers both GSM and CDMA platforms.
It is also been reported that new operators Datacom, Swan, Unitech and Loop Telecom are also expected to enter Mumbai as and when they start operations.