Asian CERC to launch online MF trading solutions

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Sreejiraj Eluvangal Mumbai
Last Updated : Feb 25 2013 | 11:50 PM IST
Bangalore-based Asian CERC, the country's largest provider of internet and e-trading infrastructure, plans to provide online commodity, mutual fund and IPO trading solutions to its customers in the coming weeks.
 
Buoyed by the increasing popularity of web-based retail trading, the company has witnessed a huge up-swing in its topline with sales registering a 141 per cent jump during the calendar year 2005 over the last year.
 
"It is necessary for us to explore new avenues to sustain the growth rates," said Sudhanshu Varma, CEO of Asian CERC.
 
"As of now, around 80 per cent of the banks and brokers who provide online trading facilities to their customers use part of our solutions," he said.
 
CERC's clients include ICICI, IDBI, Indiabulls, UTI Securities and ILFS.
 
While work on the IPO and commodity trading solutions is complete, Verma said his clients will be able to offer online mutual-fund trading to their customers only within the next two months.
 
"There are regulatory approvals required for this," he pointed out. Asian CERC has a compound pricing model under which it collects both a deployment charge as well as regular maintenance fees from its clients.
 
Besides this, the company also levies supplementary charges when customers using the solution crosses to a different slab.
 
Verma said the company will continue to target the market for retail online traders as the penetration is still low.
 
"We estimate online trading to contribute only to 14 per cent of the total trades executed through brokers and the market is quite dynamic in terms of further growth opportunities," he said.
 
Besides vanilla online trading solutions, Verma also said the company had, for the first time in India, developed a centralized solution that allows brokerages and banks to integrate the offline and online demat accounts of their clients.

 
 

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