Global mobile phone retailer Axiom Telecom today said it is opening 135 new retail outlets in the Middle East and Southwest Asia, predominantly in India and Saudi Arabia, pushing its total number of stores in the region to over 900.
Axiom Telecom CEO Faisal Al Bannai said the expansion is in-line with the company’s growth strategy which prioritises development in core markets.
He said the next 12 months will see appreciable consolidation across the region's mobile phone sector. This will provide further market share opportunities for Axiom, which has strong cash flow and is a leader in its industry.
Axiom employs over 2,000 people and has since expanded into Saudi Arabia, Bahrain, Qatar, Oman, Kuwait, London and India. "We want to be the market leader in every country in which we operate. Our strategy is to be the best, not to be present in every country for the sake of market representation," Al Bannai said.
The company has also confirmed that its operations in the Egyptian market will shift focus and resources towards high growth opportunities within the telecommunications sector with its strategic partner Etisalat.