| Even going to a cinema hall to book a movie ticket could be a thing of the past. Bar coded SMS will now verify details of your tickets. |
| After booking his ticket on the mobile phone, the customer will receive an SMS carrying a seven-digit number in bar code form. |
| This bar-coded SMS could then be scanned by readers at airports and movie halls. The bar code SMS also provides a 120 character text messages describing the offer. |
| Technology company Value First is already undertaking a pilot test, with the service expected to be launched next month. |
| "The bar code SMS is compatible with both GSM and CDMA handsets, provided it has a picture display facility. The customer is notified immediately as soon as he books a ticket or gets an offer. It does away with the hassles of misplacing or forgetting to carry tickets or checking e-mail to get your e-ticket," said Vijay Shukla, country head of Value First which will offer the service on its mobile virtual network operator (MVNO). |
| The company is in talks for tie-ups with airlines, cinema halls, banks, major retail outlets, advertising agencies, online portals and a few state governments for m-governance (mobile governance). |
| Companies can design various contests, promotions, invitations or offers for the targeted customers. The service was first launched in the UK two years ago on the CDMA platform. |
| But in India the service will be available across both CDMA and GSM. By the way, if you delete the SMS, there is a facility to retrieve it as well! |
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