Soon after launching DTH cable operations, India's largest private telecom firm Bharti Airtel is all set to start IPTV (Internet Protocol on Television) services or popularly known as triple play (voice, data and video) in the country.
According to sources close to the development, Airtel may announce launch of services in next one or two days.
IPTV refers to TV delivered through broadband. Besides Airtel, other telecom operators like MTNL, RCom and HFCL have already started IPTV services in various parts of the country.
Airtel has already tested IPTV services through its soft launch in some of the cities, sources said, adding this would cater to a different set of customers from DTH users.
The company has close to three million broadband and fixed line subscribers and it would be looking to cater to these customers as well as new users, who are looking for three services together from a single operator.
When asked about the detailed plans, including pricing, sources declined to comment, saying the company would announce all details in the next few days.