Convergence key to growth

Freescale Semiconductor Pvt Ltd sees an increasing demand for electronic goods with more and more functions invested in it.

Joe Yiu, senior vice president and general manager, Asia Region, Freescale Semiconductors said that the company feels that the `convergence of various functions into one? is the key to the growth of the company in India. The consumer electronic market in India is expected to grow at CAGR of 20 per cent between 2005 and 2010.

The company also sees the expanding the automobile market in India as a growth opportunity for it.

"The automobile segment is of top priority and it is one segment where there is a `zero defect standard? in place. The integration or convergence requires greater efforts in R&D as the cost of manufacturing should be kept low.

"As we go on integrating, one important thing that we have to keep in focus is power consumption, that has to be kept low," said Franz Fink, senior vice president and general manager, wireless and mobile system, Freescale Semiconductors. Speaking on the wireless market in India Franz Fink said that with 63 million subscribers India is one of the fastest growing market.

Elaborating on the global strategy of the company Joe Yiu said that the company aims to become the leader in embedded processing solution so that it could make entire solutions to any reference platform.

Its vision is to provide seamless mobility which allow access to mobile multimedia content with automatic switching between protocols, networks, bands and physical environments.