| These solutions will offer advanced performance and features in emerging video centric applications such as IP video telephony, IP television, portable media, video surveillance and media distribution. |
| Ittiam's software products on DaVinci technology will support core signal processing functions, complete systems and reference designs, enabling rapid development of applications on the new platform. |
| DaVinci technology provides enhanced signal processing capabilities that will allow increasingly rich multimedia experiences in embedded applications, a company press release said. |
| The common, scalable platform will enable Ittiam to easily address wider markets, ranging from handheld applications to high definition and performance sockets, such as broadcast TV. |
| "TI's DaVinci technology frees system designers to create world class solutions utilising a scalable platform with optimised and integrated off-the-shelf building blocks, development tools and support infrastructure," said Greg Mar, DSP system-on-chip platform manager, TI. |
| "Companies like Ittiam provide essential software components and system integration support that transform DaVinci technology into complete solutions." |
| System solutions from Ittiam are targeted at equipment for markets such as video telephony, IP television, media players, video surveillance and media distribution, especially for in-flight, in-car and at home entertainment. |
| These packages consist of integrated signal processing components, networking components, digital rights management, resource managers and comprehensive application programmer's interfaces for ease of integration into rich user applications. |
| The software package serves as a building block to enable system designers to innovate with market leading solutions, bringing value added products to market quickly. |
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