Apple Inc.’s iPod, a groundbreaking device that upended the music and electronics industries more than two decades ago, is no more.
The company announced Tuesday that it would discontinue the iPod Touch, the last remnant of a product line that first went on sale in October 2001. The touch-screen model, which launched in 2007, will remain on sale until supplies run out.
Apple released dozens of versions of the iPod over the years, but the product was gradually eclipsed by its other devices, especially the iPhone. That led the company to begin phasing out models in 2014. At the time, the company stopped making the iPod classic, a version with a click wheel and small screen that was most similar to the original version. In 2017, Apple stopped making its smallest music players, the iPod Nano and iPod Shuffle.
The iPod Touch -- popular as a cheaper alternative to the iPhone -- held on a few more years. The device was last updated in 2019 and cost $199. Compare that with the cheapest iPhone in Apple’s portfolio: the SE, which costs $429.
But with so many other ways to get music, Apple no longer sees the product as necessary.
“We’ve integrated an incredible music experience across all of our products, from the iPhone to the Apple Watch to HomePod mini, and across Mac, iPad and Apple TV,” said Greg Joswiak, Apple’s senior vice president of worldwide marketing.
Introduced by Steve Jobs, the iPod was credited with helping to turn Apple from a nearly bankrupt company to an eventual $3 trillion behemoth. The iPod set the stage for the development of the iPhone, iPad and AirPods -- products that now make up most of Apple’s revenue.
To read the full story, Subscribe Now at just Rs 249 a month
Already a subscriber? Log in
Subscribe To BS Premium
₹249
Renews automatically
₹1699₹1999
Opt for auto renewal and save Rs. 300 Renews automatically
₹1999
What you get on BS Premium?
-
Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
-
Pick your 5 favourite companies, get a daily email with all news updates on them.
Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
Preferential invites to Business Standard events.
Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
Need More Information - write to us at assist@bsmail.in