Game on mobile

The race for talent in the mobile gaming market is hotting up. Gaming content companies are adopting various methods to identify talent for this fast growing market.

According to some estimates, the market is expected to touch $335 million by 2009 from the current value of $26 million.

The latest to join the race is Paradox Studios, a subsidiary of the Reliance Group, which has announced a gaming challenge for developers in the country.

The company has tied up with Sun Microsystems and the contest also aims to promote the adoption of Java for development of games for the mobile industry.

Said Salil Bhargava, director, Paradox Studios: "Capability development is essential to strengthen India's position as a leader in entertainment software application development. This is one area where the young can plant seeds of entrepreneurship, creativity and innovation and have fun doing so and this contest in one of the avenues to reach that objective."

Noted K P Unnikrishnan, marketing director, Sun Microsystems India: "This contest is an excellent platform for our young inventors to put their skills and creativity to test, at the same time providing them with an environment to learn from the experts. With so many creative ideas on show, experts and industries like telcos and device makers can also learn and tap them."