Indian gaming companies plan to target women as their new set of customers. In India, there are around 12 million women online users, almost one-third of internet users.
The online casual gaming market is projected to touch $100 million in India by 2010, which is already a $2.25-billion market globally. Women gamers are expected to double in this segment by 2010.
Alok Kejriwal, founder and CEO of Mumbai-based Gam-es2win, says: "Across the world, women have increasing access to the internet. Women are the most important customers for most brands because they make the biggest purchase decisions at home. As online games are advertisement-supported, you have to make games around the decision-maker (read women), whom advertisers are chasing."
Games2win creates games based on the