Godrej firm to launch security system solutions

With the dissemination of the banking sector, Godrej Security Equipment Division (SED), a part of Godrej and Boyce Manufacturing Company Ltd (GBMCL), is planning to introduce new products of security systems to venture into internationally competitive markets.

The largest supplier of security equipment to the banking industry, the company is now looking for a substantial part of its turnover to come from the non-banking sector that includes institutions and homes.

The company has also appointed a Japanese consultant to advise it for the innovative products for international markets.

"We are the largest supplier of security equipment to the banking industry and public institutions including the Reserve Bank of India (RBI), all nationalised banks and several other multinational banks. Apart from the Indian markets, our products have ventured into the world markets and we are planning to introduce innovative security systems for the domestic and new international markets," D E Byramjee, vice-president and business head, Godrej and Boyce Manufacturing Company Ltd told Business Standard.

The company plans to foray aggressively into the North American and European markets. It aims at over five-fold growth in its export turn over to Rs 50 crore in the next three years. The company eyes an export turnover of Rs 25 crore in the next financial year.

Already the company has presence in the Gulf countries, Saarc countries and East African countries.

The company has recently exported consignments to Ghana worth Rs 85 lakhs, 28 strong room doors to Sharjah and 1,000 Avanti doors to Mauritius.