Google has introduced new direct response tools on YouTube that make videos more shoppable, use automation to drive conversions, and help advertisers better understand attribution.
With YouTube, marketers have the flexibility to shift budgets and invest in driving the results that matter most.
"As businesses begin to reopen, they have an opportunity to use video to drive both online and offline actions on YouTube, where 70 percent of people say they bought a brand as a result of seeing it on our platform," Nicky Rettke, Director, Product Management, YouTube Ads said in a statement.
To help businesses establish a stronger e-commerce presence, YouTube is experimenting with a new way to make actionable video ads more shoppable, by complementing ad with browsable product imagery to inspire the next purchase.
"All you need to do is sync your Google Merchant Center feed to your video ads, and you can visually expand your call-to-action button with the best-sellers you want to feature and drive traffic to the product pages that matter," informed the company.