| In tune with the company's aim to "platformise our offerings", the Centrino mobile technology for notebooks will be promoted aggressively as a "platform", Amar Babu, a director of sales and marketing group with Intel Corp's South Asia business, said. |
| On Monday, Intel announced it was restructuring itself along five business groups "" mobility, enterprise, home, health and global markets. The company, which reported sales of $34 billion for the year to December 2004, was jettisoning a loss-making communications group. |
| The centrino-for-notebook technology platform is a combination of hardware and software: it comprises an Intel processor, chipset, wireless hardware and network connection software that can make a laptop running on them a gaming console, home theatre and MP3 player, in addition to its traditional function as a computer. |
| The company expects over 150 notebook designs based on the Centrino mobile technology to hit the market this year. |
| Platformisation, which Babu said was happening across the company, is said to be the brainchild of the company's chief executive designate, Paul Otellini, currently Intel Corp's president. Otellini will take over from Craig Barrett who has reached Intel's mandatory retirement age of 65. |
| The restructuring had also brought Anand Chandrashekhar, a vice president and general manager of mobile platforms group, directorship of Intel's sales and marketing group which he will co-run with a Samsung import Eric Kim. |
| A year ago, Chandrashekhar had told reporters here that Intel's India Development Centre had done significant work on the Centrino platform. Before the restructuring, Intel's operations comprised an architecture group, which made the computer chips and the communications group, which made cell phone chips. |
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