 "Micromax launches 20 new devices, new logo")
Micromax in an unprecedented move launched 15 smartphones, two LED TV, two tabs and a smartwatch. The company also announced their new corporate strategy, which they called Micromax 3.0, and released their newly designed logo. All in a day.
The Chinese inflow in to the electronics market is gathering attention from the customers. Because many of them are doing very well in India.
Micromax one of the top five brands in India plans to be the number 1 brand in the country and one of the top 5 globally. As the first step, they launched twenty new products, including two flagship smartphones, Canvas 6 and Canvas Pro. Both priced at Rs 13,999.
The Canvas 6 is the company's first full metal body design. The 5.5 inch phone gas a fingerprint scanner in the back. It has 3 GB RAM and 32 GB internal memory. The phone has an 8 megapixel (mp) front camera and 13 mp rear camera.
Canvas Pro has a 4GB RAM and 16 GB internal memory. It has a MediaTek Helio processor and a 5.5 inch screen.
Shubhajit Sen, chief marketing officer of Micromax said: "Our product strategy hinges on touching 60 million devices this year."
With these launches they are practing their new philosophy: Nuts: Guts: Glory.