Motif goes global, to set up facility in Philippines

Talking to Business Standard during the announcement of company's Employee Stock Options Plan (ESOP), Kaushal Mehta, founder and CEO of Motif, said,"In order to make a global presence, we have opted for Philippines inspite of that the cost is slightly higher for voice-based services."

"Our new office in Philippines will cost around two million dollars and the fund is ready with us," he added.

This would be the second BPO facility of the company after Ahmedabad.

"We will focus more on voice-based services at Philippines while in Ahmedabad we will be having both - mail-based as well as voice-based services," he said. However, the company has recently started its new marketing subsidiary in New York.

"Our US office will become a marketing subsidiary," Mehta said. Currently, company's strength in Ahmedabad is of around 400 employees.

"Initially we will start our operations in Philippines with 200 employees and within three years, it will rise to 1,000 to 1,500 and total strength will be around of 2,000 including Ahmedabad, US and Philippines," he added.

"Motif recently ranked fifth as BPO company to work in India by IDC "� Dataquest, two years in a row. Our company is also amongst the top 100 offshore ITO and BPO service providers in the world by NeoIT and Global services and amongst the 'The Global Outsourcing 100 "� Rising Stars Category' by IAOP (International Association of Outsourcing Professionals)," he said.