NFTs of Ranveer Singh-starrer cricket movie '83' hit collectibles market

The NFTs sold by the Swig platform are a mix of digital and phygital that seek to appeal both to Bollywood and cricket fans, and to NFT collectors and enthusiasts globally

After creating a buzz in the movie world,  ‘83’ – a film based on India’s triumph in the 1983 cricket world cup – has hit the NFT (non-fungible token) market. The movie’s official digital collectibles sold Rs 10 lakh worth of digital collectibles within an hour of launch by NFT marketplace Social Swag.

The NFTs sold by the platform comprise a portfolio of digital and phygital NFTs that seek to appeal both to Bollywood and cricket fans, as well as NFT collectors and enthusiasts, globally.

Based on the true story of India’s iconic 1983 World Cup victory against the West Indies, the 83 movie stars Ranveer Singh, Deepika Padukone, and Pankaj Tripathi, among other Bollywood icons. The NFTs include autographed physical cricket memorabilia, certified-authentic video moments, PFP-style animated digital avatars, and autographed unseen posters and images.

Minted on the Polygon blockchain, the 83 movie NFTs comprise a few distinct collections: Prestige Collection is a set of 16 one-copy-only asset-backed NFTs of pivotal movie scenes bundled with physical cricket memorabilia from 83, autographed by the cricketing stars. For Your Eyes Only is a collection of five certified authentic video moments from the movie that have not made the final cut.

Taste of Success is a collection of 20 exclusive PFP-style animated digital avatars designed by artists Vidhushi and Medhavini Yadav, both alumni of IIT Bombay, along with animator Ashwin Vasudevan and sound artist Anupama Thakur.

“India as a nation has always been obsessed with both Cricket and Bollywood and this time too the people of India have shown their love from all corners of the country, especially Tier I and II cities. While we were expecting purchases mainly from metros, cities like Jabalpur, Kanpur, Nagpur, Trivedaram, Solapur etc. took lead in accepting the buzzing culture of NFTs.” said Atharva Sabnis, CEO of NFT Labs, technology partner to Social Swag.