In a bid to make money in the crowded GSM market, Reliance Communications (RCom) is putting up a strategy to aggressively target the Rs 6,000 crore incoming international roaming market.
The company plans to complete commercial roll-out of its GSM services by mid-2009 and the revenue strategy will be to focus on building market share in the incoming international roaming segment.
Targeting the in-roaming international travellers, RCom's GSM services will eye a sizable revenue of the Rs 6,000 crore (annual) international roaming market segment, sources said.
RCom spokesperson, however, declined any comment on the GSM strategy.
Industry observers said RCom has to be innovative to start making money. After government allowed unlimited players in the circles, there are at least 12 players now in a given area.
The top 10 Indian cities account for almost 80 per cent of the incoming international roaming revenue, which is approximately $1 billion (Rs 4,800 crore) annually.
The Anil Ambani company plans to roll out GSM services in 14 circles by the end of calendar year 2008 in addition to the few circles, in which it is already offering GSM services.