Eighty-nine per cent businesses said improving cyber security would enhance customer loyalty and trust, and also felt better information security was a competitive differentiator that would help them win customers. Ninety per cent said it would enhance their reputation in the market, potentially attracting new customers. Organisations that use cloud technology or the Internet of Things (IoT) report greater returns from their use of cyber security. IoT adopters report a 24 per cent increase in financial benefits from having strong cyber security.
Reimagining health care
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