Spice makes foray in Ahmedabad

Spice has stepped in Gujarat with its new range of GSM handsets.

This $250 million company entered in the western region by launching its mobile phones in Ahmedabad on Tuesday.

Talking to Business Standard, Kunal Ahooja, CEO of Spice, said, "We will focus more on tier II and tier III cities in the initial phase with its range of entry-level monochrome and colour handsets."

According to Ahooja, after launching the similar models in other parts of the country, Spice have now decided to enter the western market through Gujarat with a clear focus on tier II and tier III cities.

"We are strategically expanding our national sales and market coverage in India with a dedicated distribution network and premium offerings," he said.

He further added that expanding its range of camera phones, Spice launched model 'S-8', a two mega-pixel slim bar camera phone after successfully launching 'S-800' "" company's first 1.3 mega pixel camera phone.

"We have vibrant product portfolio range from entry-level monochrome handsets to monochrome FM, colour GPRS, MP3 and camera models where in price ranges between Rs 2,000 and Rs 10,000," said Ahooja.

In due course, the company shall come up with full range of mobile phones offering differentiated features.

"Within couple of months, mobile phones with bluetooth will hit Gujarat market with competitive prices," he said.

Talking about the expansion plans in Gujarat, K Muzaffar, head-sales, said, "The company will cover state through a mode of two regional distributors and 20 micro distributors."

He further said the company will have a strong network of 1,000 retailers in Gujarat in the launch phase.

"Also to provide world-class support to our customers, we have already set up a customer service centre in Ahmedabad under the brand name, 'afterSpice', which will ensure superior quality service," Muzaffar said.

He added that Spice would focus on building a strong supply and support infrastructure, leading to the expansion of business and eventually resulting in becoming the 'Mobile Champion' in India.