Subex lines up subscriber risk solution

Subex Systems, the Rs 225 crore telecom software firm, on Wednesday launched its subscriber risk management solution, ONtrack, as part of its offerings in the telecom revenue maximisation suite of products.

This product, similar to the ones used in the financial services industry, aids credit assessment, exposure management and recovery handling and aims to help the operator get the complete picture with regard to its customers.

This is the third in the line of Subex's RevMax suite of products after Ranger and INcharge, with which service providers can address revenue leakages such as fraud, billing errors, inter-carrier billing errors, customer deliquency and poorly designed processes, among others.

Announcing this launch, Subash Menon, president & CEO, Subex said: "In today's world of reducing average revenue per user and soaring competition, carriers are forced to pay substantial attention to identify ways and means of increasing revenues and profits while ensuring excellent customer satisfaction. This product is specifically targetting at this space and there could be a market size of around $300 million over the next three years."

Detailing on the product, he said subscriber deliquency is a problem in every operator irrespective. Various surveys estimate that the uncollectible debt is around 3-10 per cent to total revenues even in the more mature markets.

"In a risk lifecycle of a customer, the operator has to disallow poor quality customers, but should also be careful enough so that a deserving customer is not denied the service. During the usage and payment cycle, monitoring intra-cycle build-up may not be adequate as it does not give the operator an insight into the customer's capacity to pay," Menon said.

ONtrack, he added, provides a holistic view of all the activities of the customer and helps understand the customer and thus increase the recovery while improving the customer's experience.

"Most operators currently lack such an integrated end-to-end approach to subscriber risk management and instead look at each activity as independent silo-ed operations aggravated by organisation boundaries, decreasing the effectiveness of the processes, if any and ONtrack we feel will address these issues," he added.