Sulekha to roll out $1mn ad campaign

Chennai-based Sulekha.com, an online social networking and local commerce website, would spend about $1 million (Rs 4 crore) over a six-month brand-building exercise involving television commercials (TVCs) and print advertisements.

It has prepared a 40-second TVC, targeting to enhance the company's individual user base from the present 1.5 lakh users per day.

The TVC will run in four languages "� English, Hindi, Telugu and Tamil "� across 25 channels in the country from November 26, Satya Prabhakar, president and CEO of Sulekha.com, told Business Standard.

"We are also looking at setting up around 100 satellite hubs around our five offices "� Mumbai, Delhi, Hyderabad, Chennai and Bangalore "� in the country, besides opening a new sales office at Kolkata in the next one year. Plans are on the cards to scale up our headcount to 500, from the present 325, during the same timeframe," Prabhakar added.