SunTec, the Thiruvananthapuram-based relationship-based pricing and centralised billing solutions company, has entered into an agreement with Singapore-based financial service firm DBS Bank to deploy its flagship product TBMS-F. |
The SunTec pricing and billing software is expected to help DBS enhance its cash management services. |
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A SunTec source said here that DBS, which is one of the largest financial services player in the whole of Southeast Asia, will use TBMS-F to examine better ways to serve its customers, through innovative bundling and pricing of its product offerings. |
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DBS will deploy the SunTec software to help it interact with its existing IT infrastructure, and at the same time offer transformational pricing capability for future services, the source added. |
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DBS' Singapore facility will be the first to deploy TBMS-F. DBS has leading positions in consumer banking, treasury and markets, asset management, securities brokerage, equity and debt fund raising. |
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Beyond the anchor markets of Singapore and Hong Kong , DBS is a major player that serves corporate, institutional and retail customers through its operations in China , India, Indonesia , Malaysia, Thailand and the Philippines. |
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According to K Nanda Kumar, CEO, SunTec, the company proposed a departmental solution model that could serve as a pilot and easily be extended to its other lines of business. He added that this deal is SunTec's first venture in the banking sector outside India, which is a promising and highly competitive market. |
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The SunTec source adds that the flagship TBMS-F product suite has proven ability to handle complex value dynamics and effectively manage the four critical entities of a business, namely customer, product, partner and information. |
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The TBMS-F consists of sophisticated processing engines that can effect enterprise-wide relationship-based pricing, billing, discounting and also compute profitability at a micro transaction level. |
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SunTec's client list includes leading financial institutions like ING Bank, HSBC Group, Lloyds TSB and ICICI Bank. |
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