Sybase to tap SMBs for PowerBuilder 11.0

The Indian subsidiary of one of the largest global enterprise software companies, Sybase Inc, intends to focus now on small and medium businesses (SMBs) in the country for its 4GL rapid application development (RAD) tool PowerBuilder 11.0.

The company initially set a target of promoting its newly-unveiled product in at least 5-6 tier-II cities including Ahmedabad, Kochi, Chandigarh, Nagpur, Dehradun and other cities.

PowerBuilder 11.0 is the latest version of one of the most popular products of Sybase's among application developers and enterprises across the world.

The tool enables developers to develop applications without incurring a significant cost or learning curve to understand new technologies. The RAD tool provides updated database support and support for Win32 and .NET platform.

Post-launch, sales of licenses and upgrades have tripled for the company, informed Dave Fish, senior technical evangelist, Sybase Inc. He added that the company is eyeing a big growth for the market in its product, especially among the SMBs where the company sees a high potential for its usage.

According to Fish, around 30-40 per cent of the developers in India use Sybase's earlier versions of PowerBuilder, which the company will look to consolidate as well. Keeping the SMBs in mind, the latest version of the RAD tool has been updated to suit the developers' requirements.

"We have upgraded PowerBuilder 11.0 and have made it work among the middle tier businesses as well. Earlier, it was more suited to the higher tier businesses," said Fish. In India, almost all the verticals use the tool, including healthcare, banking, telecommunications as well as government agencies.