Tata Communications, seeking to raise its profile around the globe, announced a technology partnership with Formula One motor racing on Thursday in a further sign of the sport's growing appeal in emerging markets.
Tata Communications will use its undersea cable and IT networks to transmit data from the 20 grand prix locations as the circuit tours the globe and also support the Formula1.com website.
Financial details and the duration of the deal were not disclosed, but Tata Communications chief executive Vinod Kumar told a news conference “it's a lot of money.”