TCS devises ways to face Re rise

Tata Consultancy Services (TCS) had adopted a multi-pronged approach to deal with the impact of an appreciating rupee on its profitability, CEO and Managing Director S Ramadorai indicated today.

He said the company could demand "certain price" through value creation, especially from new customers. TCS had hedged to the extent of $2.5 billion, Ramadorai said at a press conference, adding that it had also focused on improving productivity.

"The whole idea is to spread presence across multiple geographies, of which India is a critical part," he said.

TCS, the country's biggest software exporter, has seen margins erode as the Indian currency has risen 9 per cent against the dollar since January this year.

The US is the biggest market for Indian IT companies.