Bangalore-based TeleDNA, a provider of mobile VAS (value-added services) infrastructure products to cellular operators, is currently in the process of raising $10-million venture capital fund to expand its sales and support outside India. |
As part of its expansion, the company plans to set up an office in Singapore within three-four months. |
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Speaking to Business Standard, TeleDNA's chief executive officer and co-founder, Praveen Nallapothula, said the company was currently in talks with a few venture capital firms, and expected the talks to reach fruition by the end of next month. |
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"Singapore is a niche player in the mobile VAS infrastructure products and there are a very few companies in that country which are into such solutions. We plan to cash in on this by setting up our office in Singapore and use it as a springboard to penetrate other Asian markets," he said. |
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TeleDNA currently has offices in Bangalore and Hyderabad in India, and Dallas and Texas in the US. Its clients in the mobile VAS infrastructure products segment include BSNL, BPL, Airtel and Hutch. |
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Nallapothula said the company had also drawn up plans to expand into mobile advertising and live TV channels using Wimax networks. |
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"Mobile advertising, of late, has become an important component for cellular operators to grow. Realising this significant potential that the mobile advertising and live TV channels offers, we are planning to foray into this space soon. We intend to set aside a part of the VC fund for this purpose," he said. |
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Besides its core area of mobile VAS products and services, the company had started selling VAS enterprise solutions from this year and added customers like Air Deccan, Standard Chartered Bank, IndusInd Bank and Coffee Day. |
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Owing to this and expansion plans, Nallapothula said they expected the turnover to touch the Rs 40-crore mark this fiscal, compared with Rs 10 crore last year. |
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TeleDNA will be launching its new initiative "� IndiaMobileTV "� an end-to-end, off-the-shelf mobile entertainment platform serving mobile consumers, advertisement agencies, content producers and media channels, in Hyderabad on October 5, 2006. |
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