Things to learn
1. Be super user-friendly
Instead of building a whole bunch of functionalities, we disciplined ourselves to develop only one module, i.e. procurement, and made sure it worked well.
2. Insert elements of familiarity
Concerned that our platform might be perceived as alien, we mirrored exactly what happens in real life, including nitty-gritty details and terminology.
3. Develop personal relationships with your users
We also invested a lot of time and effort on building personal human relationships with our users to humanize the cold technology platform.
5. Tap on their wealth of industry know-how and experience
Another bonus from the top-down strategy is it gave us the opportunity to understand the expectations and priorities of industry leaders.
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