Global mobile phone majors Nokia, Motorola, Sony Ericsson and others are offering a slew of products including touchscreen and music capable handsets in India to counter the might of Apple's iPhone, which is expected to hit the markets in September.
Handset vendors in the world's fastest growing mobile phone market have worked out the strategies, to be ready for the onslaught of the iPhone.
US-based Motorola, which already has an array of smart phones in the country, recently launched ROKR E8 in India. A music phone, it has features such as FastScroll navigation wheel (a navigation wheel like that in iPods) and haptics technology that transforms the device from a phone to a music player in one touch. This is in addition to other touchscreen phones including the MOTOMING A1200 and MOTOROKR E6.
"Customers are interacting more on their mobile phones