Vodafone product for hearing impaired

Vodafone Essar, one of India's leading cellular service providers, on the occasion of World Disability Day, has announced a prepaid 'Sambhav Card' at Rs 151, targeting the hearing impaired.

A first of its kind initiative and available only in Bengal as of now, Vodafone has joined hands with the International Deaf Children's Society - India (IDCS) to ensure it reaches as many deaf people as possible.

According to Sridhar Rao, CEO of Vodafone Essar-East, "At Vodafone, we have been offering tailor-made services for various corporate clients as well as others. Since, telecom is all about communication, we thought of introducing a product for the hearing impaired as well, to enable them to communicate too."

This card offers 500 local SMS for Rs 151 per month.

The card is valid for one month and is available across 15 Vodafone stores and 68 Vodafone mini stores in Kolkata.

In addition to the card, a Vodafone team will hold SMS workshops at institutes partnering with IDCS, to educate the disabled on how to write and access SMS on their mobile phones.