Having launched the NetGenie wireless router, an all-inclusive security solutions product, Cyberoam, a division of Ahmedabad-based Elitecore Technologies, is eyeing a $4 million (Rs 20 crore approx.) business by the end of the current fiscal.
On Wednesday, the company launched the product in two variants, namely NetGenie Home and NetGenie SOHO (small office home office).
"NetGenie is a pioneering solution for families and small office users that aims to enable safe Internet usage, usher in productivity and offer advanced threat protection. Parents are increasingly being concerned about kids having unfiltered access to unsafe Internet content, befriending strangers online, unlimited social networking, chat and online gaming sessions. Keeping all this in mind and the current threat landscape, Cyberoam wanted to offer our consumers a permanent and easy solution for all their cyber worries," said Hemal Patel, CEO, Elitecore Technologies.
According to Abhilash Sonwane, senior VP, product management, Elitecore Technologies, the company is looking to sell 15,000 units and garner a revenue of $ 4 million (Rs 20 crore approx.) by the end of the fiscal. "In four years, we are looking at a market share of 25 per cent. Currently, the WiFi router market is around Rs 9,000 crore and will grow to Rs 10,644 crore by 2014," he added. NetGenie empowers both home and small office users to decide how much Internet freedom they want to give to different users in their network across an entire range of devices such as desktops, laptops, smartphones, iPad etc.