Women, men, young and old: How India is snacking on mobile gaming

India has become the fifth-largest mobile gaming market across the world supported by access to affordable smartphones, low network data tariffs and improving mobile internet speeds

Home to one out of 10 gamers across the globe, gaming is now competing with other popular entertainment categories such as short-form video, streaming services, and social networks for user attention in India. According to an InMobi mobile gaming report, the country has become the fifth-largest mobile gaming market across the world supported by access to affordable smartphones, low network data tariffs and improving mobile internet speeds. The onset of the Covid-19 pandemic also brought about a significant shift in mobile usage and consequently in mobile gaming too. According to estimates, 44 per cent of India’s smartphone population will be playing games on their devices by 2022.