Young Head

Ashish Bakshi is also one of the youngest country managers in India. Since April this year, Bakshi has been Taiwanese company BenQ's head of India operations.

BenQ and Bakshi clearly like each other. Armed with a B.Tech in computer science and an MBA, he began his career at BPL in Bangalore.

The Gulf soon beckoned and it was here that he began his association with BenQ "� he was the channel manager of Trigon Computer LLC, among BenQ's most profitable distributors in the Middle East.

Besides managing the distribution for the Gulf region, Bakshi and his team of eight increased sales revenue at Trigon by 80 per cent between 1999 and 2002.

Bakshi's next destination was Canada where he did a second MBA. It was here that the Taiwanese company's brass got in touch with him again.

BenQ is the number one mobile phone maker in Taiwan. Apart from mobile phones, it also makes LCD monitors, CD Roms, computer storage products, scanners and projectors. BenQ has already launched its global systems for mobile (GSM) handsets in Delhi and Mumbai. Bangalore is next on the list. BenQ also plans to launch CDMA handsets in India.

"India is a huge market for IT and telecom products. I would like to make BenQ a household name in India," says Bakshi. Now that's what we call being upwardly mobile.