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Madhukar Sabnavis

Madhukar Sabnavis

Madhukar Sabnavis

Madhukar Sabnavis: Kabaddi ahoy!

The emergence of new games can help create a new sporting culture in India

Updated On: 02 Oct 2014 | 10:01 PM IST

Madhukar Sabnavis: Does anyone have it all?

Striking the perfect balance between home and work is an advertising ideal

Updated On: 04 Sep 2014 | 10:26 PM IST

Madhukar Sabnavis: Players and the game

Faces are important in India, because people connect with people, not concepts

Updated On: 31 Jul 2014 | 10:25 PM IST

Madhukar Sabnavis: Consumer protected

Big advertisers are soft targets

Updated On: 03 Jul 2014 | 10:03 PM IST

Madhukar Sabnavis: The power of print

The static one-to-one medium is underleveraged by advertisers today

Updated On: 05 Jun 2014 | 9:55 PM IST

Madhukar Sabnavis: A confused society

Consumers are grappling with opposites

Updated On: 01 May 2014 | 10:07 PM IST

Madhukar Sabnavis: Nudging boundaries, seeding thoughts

Advertisements don't need to shake up viewers to drive change

Updated On: 03 Apr 2014 | 9:53 PM IST

Madhukar Sabnavis: Riding on religion

Growing religiosity provides brands with an opportunity to connect with people

Updated On: 10 Mar 2014 | 9:50 PM IST

Madhukar Sabnavis: Youth versus universality

It's a challenge to be a true youth brand today

Updated On: 06 Feb 2014 | 9:53 PM IST

Madhukar Sabnavis: Going beyond the numbers

The author explains what the debate over political opinion polls teaches us about marketing

Updated On: 02 Jan 2014 | 9:50 PM IST

Madhukar Sabnavis: The new "Two Indias"

Forget urban vs rural: marketers need to start thinking about North and South

Updated On: 05 Dec 2013 | 9:50 PM IST

Madhukar Sabnavis: Sachin Tendulkar, the brand

What corporate India can learn about consistency, challenges and teamwork from India's greatest sporting icon

Updated On: 31 Oct 2013 | 9:55 PM IST

Madhukar Sabnavis: Pervasive technology

Technology will be the fifth pillar of advertising

Updated On: 03 Oct 2013 | 10:06 PM IST

Madhukar Sabnavis: It is theatre!

Brand activation is about live performance

Updated On: 05 Sep 2013 | 10:09 PM IST

Life and lifestyles

Social changes around us provide interesting triggers for connecting to brands

Updated On: 01 Aug 2013 | 9:50 PM IST

Both older and younger

As kids are growing older faster, youth is also lasting longer

Updated On: 04 Jul 2013 | 10:03 PM IST

What is original, anyway?

The line between copied, adapted, inspired and fresh could, sometimes, be blurred

Updated On: 06 Jun 2013 | 11:18 PM IST

Creative licensing

The author explores whether new media is imposing too many constraints on advertising creativity

Updated On: 03 May 2013 | 10:52 PM IST

Can brands bounce back?

Yes, if the owners take decisive action

Updated On: 04 Apr 2013 | 10:17 PM IST

Madhukar Sabnavis: Regional mixes

National marketers have the opportunity to unbundle India

Updated On: 04 Mar 2013 | 9:50 PM IST