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Don’t miss the latest developments in business and finance.
Madhukar Sabnavis: Kabaddi ahoy!
The emergence of new games can help create a new sporting culture in India
Madhukar Sabnavis: Does anyone have it all?
Striking the perfect balance between home and work is an advertising ideal
Madhukar Sabnavis: Players and the game
Faces are important in India, because people connect with people, not concepts
Madhukar Sabnavis: Consumer protected
Big advertisers are soft targets
Madhukar Sabnavis: The power of print
The static one-to-one medium is underleveraged by advertisers today
Madhukar Sabnavis: A confused society
Consumers are grappling with opposites
Madhukar Sabnavis: Nudging boundaries, seeding thoughts
Advertisements don't need to shake up viewers to drive change
Madhukar Sabnavis: Riding on religion
Growing religiosity provides brands with an opportunity to connect with people
Madhukar Sabnavis: Youth versus universality
It's a challenge to be a true youth brand today
Madhukar Sabnavis: Going beyond the numbers
The author explains what the debate over political opinion polls teaches us about marketing
Madhukar Sabnavis: The new "Two Indias"
Forget urban vs rural: marketers need to start thinking about North and South
Madhukar Sabnavis: Sachin Tendulkar, the brand
What corporate India can learn about consistency, challenges and teamwork from India's greatest sporting icon
Madhukar Sabnavis: Pervasive technology
Technology will be the fifth pillar of advertising
Madhukar Sabnavis: It is theatre!
Brand activation is about live performance
Life and lifestyles
Social changes around us provide interesting triggers for connecting to brands
Both older and younger
As kids are growing older faster, youth is also lasting longer
What is original, anyway?
The line between copied, adapted, inspired and fresh could, sometimes, be blurred
Creative licensing
The author explores whether new media is imposing too many constraints on advertising creativity
Can brands bounce back?
Yes, if the owners take decisive action
Madhukar Sabnavis: Regional mixes
National marketers have the opportunity to unbundle India