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Praful Akali

Praful Akali

Praful Akali

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Cannes Lions 2019: No ads for ad's sake

The big shift that I am seeing at Cannes this year is the regard for work that makes a difference in the market place

Updated On: 20 Jun 2019 | 12:47 AM IST
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Shift in the axis of communication

Another piece of work that struck me as brilliant was the one by Australian hearing solutions brand Cochlear.

Updated On: 21 Jun 2018 | 2:05 AM IST