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The emergence of new games can help create a new sporting culture in India
Striking the perfect balance between home and work is an advertising ideal
Faces are important in India, because people connect with people, not concepts
The static one-to-one medium is underleveraged by advertisers today
Advertisements don't need to shake up viewers to drive change
Growing religiosity provides brands with an opportunity to connect with people
The author explains what the debate over political opinion polls teaches us about marketing
Forget urban vs rural: marketers need to start thinking about North and South
What corporate India can learn about consistency, challenges and teamwork from India's greatest sporting icon
The line between copied, adapted, inspired and fresh could, sometimes, be blurred
The author explores whether new media is imposing too many constraints on advertising creativity