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V S Mahesh: Silence from the front lines
Customer complaints reduction is not an indicator of customer satisfaction
V S Mahesh: Step-mothering services
An emphasis on manufacturing is all very well, but India cannot ignore the promotion of service industries
V S Mahesh: Caveat service emptor
How to judge a service organisation before you become its customer
V S Mahesh: Michael Porter's last lesson
Consulting practices developed for manufacturing are disastrous when applied to service companies
V S Mahesh: Punishment and deterrence
Companies must be strict about employee crimes, or else they risk losing their customers' trust
V S Mahesh: The people that count
For service firms, a satisfied staff and inspired leadership are crucial
V S Mahesh: Hospitals are not factories
Hospitals can learn from other service industries how to better serve their primary and secondary customers
V S Mahesh: Back to service school
Management institutes have to rise to the challenge of teaching how to run service-centred businesses
V S Mahesh: The service ethos and the state
The world's crisis is India's opportunity - if its government learns the rules of the service game
V S MAhesh: First time, every time, on time
One way to simultaneously save 30% of costs and win markets is to prioritise reliability
V S Mahesh: The service of blind imitation
Indian companies must avoid the errors in the West's models for managing services
V S Mahesh: The price of poor pricing
Determining the price of a service is uniquely difficult, and most service organisations get it wrong
V S Mahesh: Managing the service moments of truth
Front-line staff are crucial for service quality. Empower them, don't micro-manage