 "Birla Opus adds fresh coat to raise capacity; commences ops of 4th plant")
Birla Opus Paints, part of the Aditya Birla Group firm Grasim Industries, on Tuesday said its fourth plant at Chamarajanagar, Mysore, has become operational, raising its total manufacturing capacity to 866 million litres per annum (mlpa).
Birla Opus Paints is now the second-largest decorative paints player by installed capacity, it said in a press release.
Asian Paints remains the market leader in this category.
“Our paints business speaks to a new India, a confident and aspirational India. Our aspirations embody this spirit of a bold, confident India. The launch of Birla Opus Paints earlier this year marked a pivotal moment in the Indian paints industry as we look to redefine the industry,” Kumar Mangalam Birla, chairman, Aditya Birla Group said.
The Chamarajnagar plant has a capacity of 230 mlpa and will produce water based paints, enamel paints and wood finish paints.
He said: “The business is progressing in line with the plan with an impactful journey so far and is on track to hit the revenue target of Rs 10,000 crore within the first 3 years of full-scale operations.”
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“To cater specifically to the growing needs of the southern region, our fourth state-of-the-art manufacturing facility in Chamarajnagar supports our growth strategy. This new facility will help us provide quality products and services to customers with increased responsiveness, underscoring our unwavering commitment to becoming a leader in the decorative paint industry,” he added.
Birla Opus Paints had previously said it will establish six manufacturing plants with a total capacity of 1,332 mlpa with an upfront investment of Rs 10,000 crore.
“The paints business has already incurred a total capex of Rs 8,470 crore (85 per cent of the total project costs),” it said in its release.
It currently has four operational plants, contributing 866 MLPA.
The Mahad plant near Pune has entered trial production, while the Kharagpur plant near Kolkata is progressing as planned.
Birla Opus Paints had earlier committed to offer a product range with over 145 products and 1,200 SKUs (stock-keeping units) across water based paints, enamel paint, wood finishes, waterproofing and wallpaper.
As of September 2024, the company said it has placed 129 products with over 900 SKUs.
“The launch of Chamarajanagar plant will help Birla Opus Paints expand its product portfolio with exclusive products like Indian PU wood finish, special factory made shades of enamels, besides bringing down logistics cost to serve the market better,” it added.