ITC launches dairy products in Jharkhand under 'Aashirvaad Svasti' brand

Diversified city-based conglomerate ITC Limited Monday announced its entry in the dairy business in Jharkhand with the launch of various products under its 'Aashirvaad Svasti' brand.

The company will offer a slew of dairy products like milk, curd, paneer, lassi and 'mishti doi' (sweet curd) to the consumers of the state, a company statement said. 

Sanjay Singal, ITC chief operating officer (dairy and beverages), said the company has expanded its milk-based offerings to Jharkhand after establishing a strong brand presence in Bihar and West Bengal.

"The dairy products offered by the company are differentiated and innovative and have become an established brand in these two states within a short span of five years," he said in the statement.

The Aashirvaad Svasti dairy products will be available across 2000 general and modern trade outlets across Jharkhand, it added.