 "New Year's Eve order frenzy: Ice cubes, condoms, chocolates among top items")
As New Year celebrations began, consumers went all out on quick commerce platforms.
Aadit Palicha, co-founder and CEO of Zepto, took to social media to share insights on users’ orders. The quick commerce unicorn witnessed 3,345 ice cube orders per hour, which was 2.62 times higher than last year, he shared on his LinkedIn.
Blinkit’s founder and CEO, Albinder Dhindsa, too, gave insights into the platform’s record-breaking performance. “Even before it clocked midnight, at around 7 PM, Blinkit had exceeded the count of orders placed on 31 December in 2023,” he wrote.
Highlighting the trends, Dhindsa pointed to an unexpected spike in grape orders. “What’s with the sudden craze for grapes today?? It’s one of the highest ordered items on the platform since morning!,” he wrote.
Using a running chart, Dhindsa shared how items like potato chips, ice cubes, condoms, disposable glass, chocolates, tonic water, and nachos made it to the top list of orders placed on the platform.
In addition, Blinkit also introduced a large order fleet in Delhi and Gurugram to facilitate the door-step deliveries of large orders including electronics or party orders.
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Another quick commerce platform, Swiggy Instamart, also experienced a significant surge in orders, surpassing previous year orders. The platform’s CEO, Amitesh Jha, said, “New Year’s eve has once again set a new record for orders, surpassing previous peaks from festive seasons like Mother’s Day and Diwali, making it the day with the highest-ever orders on Swiggy Instamart. Categories such as snacks, party essentials, and gifting are seeing the most notable growth.”